What is going to eventually happen to church on the internet that are live streaming their churches ministries online in the coming years? As suggested by some marketing companies, video streaming will control up to 80 percent of online traffic. To get a better understanding where we going, we need to understand where we started from. It wasn’t too long ago live online streaming videos were part of a large production. Now, everyone can stream live. That’s correct…Facebook, YouTube and most video platforms allow users to live stream.
Big and small Churches are doing the same. Today it seems if churches are not live streaming to social platforms they are passing up on gaining potential new members. This new found idea is a great idea for forward thinking church ministries. Even though the idea of live streaming will never replace the in church experience, it allows members that are remote or on a break to be able to still feel a part of whatever is going on by being able to tune-in to goings on of that service or activities of the ministry.
Most ministries are also realizing that just by streaming their ministries online will likely not automatically draw new members. They are finding out there’s are lots of competitions for church live streaming. If their websites are not optimized to compete online, live streaming will not bring them new members.
Church leaders have to be educated if they want to draw new members and grow their live and on-demand video streaming in the years ahead. There are a several things that must be done. 1st they really should understand there are and will be stiff competition on-line around social video marketing. 2nd they have to pay to get eyes on their content thru some type of advertisement. 3rd the quality of live streaming must be extremely professional. This mean lots of training for the technical staff. 4th, they must jump when the opportunity arrive to convert an online viewer to become a brick and mortar visitor. :
Live streaming will be the future of 80-90 percent of online content
Live streaming video will further accelerate streaming videos overall share of web traffic. Streaming video accounts for over two-thirds of all internet traffic, and this share is expected to leap to 82% by 2020, according to Cisco’s June 2016 Visual Networking Index report.
Live video’s value comes from its unique ability to add an authentic human element to digital communications. As a result, brands are leveraging three main streaming methods to connect with their viewers: tutorials, product launches, and exclusive and behind-the-scene footage.
While live streaming is still in its early stages, brands are leveraging micropayments, mid-roll video ads and direct payments from social platforms, to monetize their live streaming videos.
Today, live streaming are much more easier, cheaper, faster, and more effective than in the past. And those trends are only going to continue. More and more churches, individuals and organizations are discovering the benefits of live video. It provides new techniques to engage audiences like never before.