What’s going to happen to live video streaming churches ministries in the coming years? As reported by some marketing companies, video streaming will control up to 80 percent of online traffic. To gain a better understanding where we going, we need to understand where we originated. It wasn’t too long ago live online streaming videos were part of a large production. Now, nowadays stream live. That’s correct…Facebook, YouTube and most video platforms allow users to live stream.
Large and small Churches are doing the same. Today it seems if churches are not live streaming to social platforms they are losing out on gaining potential new members. This brilliant found idea is a great idea for forward thinking church ministries. Despite the fact that the idea of live streaming aren’t going to replace the in church experience, it allows members which might be remote or on vacation to be able to still feel a part of whatever is going on by being able to tune-in to goings on of that service or activities of the ministry.
Most ministries are also realizing that just by streaming their ministries online will likely not automatically draw new members. They are finding out there’s are lots of competitions for church live streaming. If their websites are not optimized to compete online, live streaming will not bring them new members.
Church leaders must be educated if they want to draw new members and boost their live and on-demand video streaming in the years ahead. There are a several things that must be done. 1st they should understand there are and will be stiff competition on the internet around online video marketing. 2nd they have to pay to get eye balls on their content thru some sort of advertisement. 3rd the quality of live streaming must be extremely professional. This mean lots of education for the technical staff. 4th, they must jump when the opportunity arrive to convert an online viewer to become a brick and mortar visitor. Live streaming will be the future of 80-90 percent of online content
Live streaming video will further accelerate streaming videos overall share of online traffic. Streaming video accounts for over two-thirds of all internet traffic, and this share is expected to jump to 82% by 2020, according to Cisco’s June 2016 Visual Networking Index report.
Live video’s value comes from its unique ability to add an authentic human element to digital communications. As a result, brands are leveraging three main streaming methods to connect with their viewers: tutorials, product launches, and exclusive and behind-the-scene footage. While live streaming is still in its early stages, brands are leveraging micro payments, mid-roll video ads and direct payments from social platforms, to monetize their live streaming videos. Today, live streaming is much easier, cheaper, faster, and more effective than in the past. And those trends are only going to continue. More and more churches, individuals and organizations are discovering the benefits of live video. It provides new tactics to engage audiences like never before.